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Carrie Daichman isn’t a big fan of Internet dating. She prefers introductions made by someone who knows something about the person.
And that’s where she comes in. She’s the owner of It Takes 2, a locally
owned and operated service with the goal of creating an environment for its clients to meet Richmond area individuals who share the same values, attitudes, and
relationship goals.
She founded the company in 1998,
although she’s worked in dating services for 14 years.
For many years she managed eight offices for a dating service with offices in Michigan and Virginia.
Single herself, Daichman said, “We do for others what we don’t do for ourselves.” What that is, is make a relationship a priority. She noted that people have personal trainers, cleaning services, and accountants. “Why not someone for finding a relationship?” Daichman asked. “I guess you could call me a real-life cupid,” she said. “I’m an old fashioned
matchmaker in a modern day world.” This cupid makes her client’s social
life her full-time job, so the client can continue to do the things he or she loves while Daichman plays matchmaker.
She meets with each of her clients, which greatly adds to her success rate. “It’s truly personalized,” she said. “I get to know my clients.
That is absolutely imperative.” “Computers are great,” she added, “but they don’t have an intuitive sense. They don’t have a heart.” She also avoids videos because they often
come across as staged.
“It’s as if you are selecting more on a person’s acting ability.” Like an old-fashioned matchmaker, Daichman meets withher clients and then makes matches based on profiles. She serves as a neutral third party who brings the individuals together. “My service ismuch like a headhunter,”
she said.
“I listen to my clients and then I
search to find the profile of who they want
to meet.”
She asks a series of questions, including
about the person’s past dating history, their personality traits, and the traits they
want in a mate.
“An important part of the process
is to be introspective about their past
relationships,” Daichman said.
She is a skilled listener, who often
identifies where things went wrong in a
past relationship.
Just taking the step to call It Takes 2
says something. “It speaks volumes about
a person’s emotional readiness to meet
someone,” Daichman said.
“It’s different
than just looking on the Internet.”
She noted, “If a person isn’t emotionally
available, that person sets himself up for
failure.”
The first time Daichman meets with a
her an idea of whether she will be able to
assist the person. She goes over what the
person wants and what their short- and
long-term goals are with respect to dating.
She talks to the person about religion,
their interests, and smoking preferences
among other things.
“People express their fears and
disappointments about dating,” she said.
“I make them feel comfortable and that
allows me to learn about them to find
them a match.”
From there she develops two personality
types that might work for the person. The
types are similar to the Myers-Briggs
personality test. She also photographs the
person.
what they find attractive, too,” she adds.
She screens all of her clients and protects
their anonymity. “I’m very discreet,”
Daichman said. “A person’s personal life
should be kept personal.”
Once she has the information, she culls
through her database of thousands of
names to find matches and then arranges
for a date. “I don’t micromanage the
date,” she said. “I tell them that the first
date is to determine if they want a second
date.”
“They’re out there to make a new friend
and to let things evolve naturally,” she
added.
After each introduction, the client
provides feedback to help Daichman in
her matchmaking. “I’m also always here
for them to talk about their experience,”
she said.
The feedback surveys are like her report
card.
Daichman’s definition of success is
based on what her clients’ goals are. She
does note that she is averaging two to
three marriages a month. On the other
hand, she said that for every success story,
she loses two clients.
With the Richmond market doing well,
Daichman is expanding to Charlottesville
and Williamsburg. She also is considering
Northern Virginia. Another goal is to offer
single events on a regular basis.
She has a book filled with feedback
sheets, photos of engaged and married
couples, and thank you notes for the
introductions.
One couple found love
a second time, marrying in their 70s.
Another couple sent her flowers on their
anniversary.
And that’s the best part of this cupid’s
job. “I love transforming lives,” she said.
“Finding love absolutely transforms one’s
life.”
To find your match, contact It Takes
2 at 967-9911 or on the Web at www.
ittakes2online.com.
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